Wednesday, November 23, 2005

Beaten to the Punch

How ironic! I get home from work yesterday, and what do I find in my mail box? A postcard from an investor using almost the exact same layout I was going to use. Talk about freaky coincidence, especially given my recent enlightenment into changing my REI focus. I'm not sure how wide a geographic area this person's postcard reached, but this was definately one time where procrastination may have cost me a deal. I'd better start cracking on my marketing plan ASAP!

1 comment:

Steve said...

The number on the card is a 24hr recorded msg. I will say this, she used Richard Roop's exact same postcard - word for word. The only things lacking were (1) she used printed address labels, and (2) she used stamps. Roop bulk rate mailings and a mailing service to make things cheaper. s